AFTER much anticipation, WhatsApp has finally launched its very own business app in select markets including Indonesia, Italy, the United Kingdom and the US. Even though the consumer version of WhatsApp is already used by several businesses in markets like Brazil and India, the company is beginning the WhatsApp Business roll-out with Indonesia, Italy, Mexico, UK and USA markets. And the WhatsAppBusiness products make it easier for people to connect with the normal audience and vice versa, and that too in a fast and straightforward way.
Using Whatsapp Business app, business users will be able to manage business profiles to provide customers with useful information like a description or store address. WhatsApp Businessapp also features several messaging options including quick replies (for urgent issues), away message (not reachable for now) and greeting message (wish customers on festival occasions). Additionally, you'll also be able to see metrics for the number of your messages which have been read in order to see what is working and what's not. Users will, for example, know that they're chatting with a business profile and not a personal one. This news comes a couple of months after WhatsApphad announced they wanted to take the platform further exclusively for businesses and hoped that it would become a revenue generating model for the company.
WhatsApp competes in a crowded market that also includes Facebook'sMessenger application, Tencent Holdings Ltd's (0700.HK) WeChat, and numerous other messaging services.
Shortly afterwards, WhatsApp published an FAQ page, which clears up any potential confusion around the app. So, sending and receiving messages on the web will also be possible. But WhatsApp was built for people and we want to improve the business experience. If you do not wish to receive messages from any number, you can still block it and this applies to businesses as well. If they feel that a business and they can even report as spam.
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It's created to make it easier for them to communicate with customers and manage their orders.
For now, the app is aimed at small businesses, with WhatsApp claiming that 80 percent of small firms in the launch regions already use WhatsApp to communicate with customers.
So what will WhatsApp charge for this Business app? . The company is essentially aiming for a freemium model, with free users getting a significant amount of features.
WhatsApp Business is free and available to download now for Android users, though there's no mention of an iOSrelease yet.
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