January 20, 2018

Apple Kills iPod Nano and Shuffle, Tweaks iPod Touch Pricing

28 July 2017, 07:22 | Anita Wise

Image Gizmodo

Image Gizmodo

Apple has finally moved to kill off the old-school iPod Nano and Shuffle, taking down the option to buy the portable MP3 players from their website.

The Shuffle, also introduced in 2005, was the smallest player in the lineup and the only model without a screen. Other than that, no other storage variant of the iPod is available. The new iPod touch is basically an iPhone which comes without mobile data service and also runs iOS, the same operating system as iPhones and iPads. The Cupertino, California, giant last updated the Shuffle in 2010, while the Nano received a redesign and Bluetooth support in 2012. With that said, according to 9to5mac Apple has officially discontinued the iPod Nano and iPod Shuffle today. In fact, Apple has been trying to discontinue them for a while now, and they are now trying to push for Apple music in their place. The first iPod, unveiled in 2001, helped solidify Apple's rebound under the leadership of co-founder Steve Jobs.

BI presumes that one of the reasons Apple made a decision to kill off these classic music players is because neither works with AirPods or support Apple Music. The noughties belonged to Apple because of the iPod.

Why Nintendo Switch sales figures make interesting reading for Sony and Microsoft
There's a real battle between Breath of the Wild and Mario Kart 8 Deluxe with Deluxe now sitting on 3.54 million units. The holiday season will soon be here, and there is little doubt Switch will be a hot item during that time.

But nostalgia doesn't equal financial viability, and the number of iPod devices that Apple manufacters has been steadily reduced over the years, taking a significant hit Thursday. The legacies of the iPod Nano and Shuffle will live on in our memories.

The unceremoneous deaths come as no surprise, really.

The nano and shuffle have been removed from Apple's online store and will no longer be offered at retail locations, either.

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