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All-New Rolls-Royce Phantom unveiled
28 July 2017, 06:29 | Virginia Santiago
All-New Rolls-Royce Phantom unveiled
The company is eager to release a new model that offers more in-car technology for its younger consumers.
Unless you are an avid follower of Rolls-Royce, you might not immediately recognize that this is an entirely redesigned model. The Cullinan is expected to debut in 2018.
While you're warming every inch of your body and buttocks, you can check out what Rolls-Royce refers to as "The Gallery". It's generally a more forward-looking than Phantoms of the past, combining traditional materials with some seriously advanced technology. According to the company, it allows them to keep the overall weight of the auto down making it more fuel efficient and capable of handling demanding road conditions.
Rolls says the new architecture will provide a new level of its opulence because it is lighter, stiffer, quieter, and more technologically advanced.
By being a supreme auto, offering a supreme interior Rolls-Royce not only created a modern day version of "The Best vehicle in the World" but one worthy to bring this title into a new era.
Inside, the "Gallery" is Rolls-Royce's term for "a reinterpretation of a motor car's dashboard and instrument panel area".
Have a look through our gallery below to see the full set of Phantom pictures.
The seats have been heavily revised.
In the back, buyers can choose from a variety of different seats and layouts, while the seats themselves are angled so that back-seat passengers can talk to each other without straining their necks; the new fixed rear centre console incorporates a drinks cabinet; and, behind the wood panelling on the back of the front seats are the picnic tables and monitors, which are deployed and retracted at the touch of a button.
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Inside, the new Phantom is the pinnacle of luxury.
Rolls-Royce's celebrated "Magic Carpet Ride" has further been enhanced with the self-levelling air suspension, which makes millions of calculations per second continuously varying the electronically controlled shock absorber adjustment system according to acceleration, steering and camera inputs. This houses the car's sat-nav and "driver assistance data".
Under the bonnet is completely new 6.75 litre twin-turbo V12 engine that brings 420kW/900Nm. It churns out 563bhp and a frankly more important 663 lb-ft of torque from a lowly 1,700rpm.
It drives the rear wheels through new eight-speed automatic ZF satellite-aided transmission that uses Global Positioning System location to ensure that it is always in the right gear for what's coming up around the bend, depending on how hard you've been leaning on the accelerator today.
Stepping inside the eighth-generation Phantom is a sensor which allows the door to open automatically. Here they met with architects, designers, craftsmen - people who represent the world of modern British luxury.
"As this next chapter in the Rolls-Royce story opens, the new Phantom points the way forward for the global luxury industry", says chief executive office Torsten Müller-Ötvös.
That shifter is also tied into the car's Global Positioning System to optimise shift points based on where you're going. Previous Rolls-Royces in recent years have been reliant on BMW underpinnings but the Phantom VIII sweeps in a new bespoke scalable platform.
There's no limit on how many Phantom VIIIs will be made, though Rolls-Royce produces few cars annually to remain exclusive: In 2016, it sold just north of 4000 vehicles, its second-best year ever. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today's version.
Prices will see an "incremental but significant" increase over the current model, says auto, with entry-level cars expected to start at around £330,000.
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