frozenmail.net
frozenmail.net October 23, 2017


What Marketers Should Note From Facebook's Second-Quarter Earnings

27 July 2017, 05:45 | Dan Bryan

Credit CC0 Public Domain

Credit CC0 Public Domain

Wehner was emphatic that early efforts in Messenger monetization will not offset the expected revenue slowdown in the latter half of the year due to Facebook's plan to stop blocking ad blockers on desktop and its increased investment in video, where there are fewer impressions to be had. Analysts expected earnings per share of $1.11 on revenue of $9.2 billion.

Advertising revenue came to $9.16 billion for Q2, up 47 percent year-over-year.

Fueled by mobile ad dollars, the tech firm reported second quarter earnings and revenue on Wednesday that beat Wall Street's expectations.

Mobile is still Facebook's world, with 87 percent of the company's revenue coming from ads that show up on smartphones. The company has 1.32 billion daily active users, also up 17 percent.

Facebook (NASDAQ:FB) last announced its earnings results on Wednesday, May 3rd. Zuckerberg mentioned earlier that both Instagram and Whatsapp's Stories features have 250 million daily active users, respectively.

Facebook as of yet has not said the amount of revenue that is attributable to Instagram, although the app for photo sharing has become more of a focus for the business. WhatsApp itself has 1 billion daily active users too. However, it's "still early on the monetization side" for WhatsApp.

Facebook said it ended the quarter with $35.45 billion in cash and equivalents and marketable securities.

Ahead Of Trump's Visit To Youngstown, Two Voices
President Trump's daughter-in-law Lara Trump's speech was interrupted by a Trump protester being ushered out. For example, the economy could go recession-free for the next 3.5 years, having ended its last one in 2009.

Facebook isn't just growing in terms of users and revenue.

Facebook is clearly trying to walk a fine line between trying not to annoy its users and making money from them, so it is now beta testing ad products with a small number of users on Messenger. "The more we can tie ad viewing to sales, the stronger our case is with our clients", said Sheryl Sandberg, Facebook's chief operating officer.

Recent Trading for Facebook, Inc.

Shares of Facebook closed Wednesday at $165.61, with a consensus analyst price target of $172.47 and a 52-week range of $113.55 to $166.17.

Facebook is building more data centres to handle the surge in video traffic on its websites and is also on a hiring spree. Total headcount is up to 20,658, up 43 percent from this time previous year. "I want to see us move even faster".

The company's Messenger application is trying to make money from users' relationships with businesses. Facebook has warned about maximum loads on the News Feed, and slowing seemed inevitable anyway as the revenue base has reached such as massive scale.



Other News

Trending Now

'Game Of Thrones' Teases The Epic Meeting We've All Been Waiting For
Weiss explains that those three words "are a reference to something she herself told her father back in season one ". Grey Worm , commander of Daenerys's Unsullied army, ranks third on the list of characters most likely to die next.

Mosquitoes in Festus, Imperial, Arnold test positive for West Nile
The local health department or city government may be able to add larvicide to the water, which will kill any mosquito eggs. Holt says the county knows they will find West Nile every year, and they best thing they can do is just prepare for it.

Success of short-term HIV treatment raises hopes for cure
Stigma and discrimination is still a major barrier in accessing HIV services and hampering the national response to HIV. PHIA survey findings have already helped Malawi, Zambia, and Zimbabwe focus resources on urgent program priorities.

UK Joins France to Ban Sales of Fossil-Fueled Cars by 2040
One big thing in Environment Secretary Michael Gove's favour is that momentum does indeed seem to be with the electric vehicle . Ultimately, the government hopes that by 2050, all cars and vans on Britain's roads will have zero emissions.

Sen. John McCain to return to 'continue working' on health care reform
You all have made this about John McCain and Kelli Ward", she said, adding that she's "laser-focused" on her race against Flake. The House version was headed to the Senate , where it would certainly change and have to be reconciled with the House.

Google Earnings: Analysis of Q2 Performance & Alphabet Stock
Paid clicks on Google properties rose 61%, and paid clicks on Google network member properties rose 9%, respectively. Analysts on average had expected an increase of 35.2 percent, according to data and analytics firm FactSet.

Alvaro Morata will score plenty of goals for Chelsea - Thibaut Courtois
Morata was Chelsea's fourth summer signing as the Blues boss finally strengthened his attacking options ahead of the new season. But Conte's side rallied after that early blow and scored twice thanks to Marcos Alonco and Michy Batshuayi .

Sen. Collins: Trump should stop talking about Mueller probe
That these Republicans have already countenanced so much, it is said, means that nothing more from Trump would be too much. Others say attacking Mueller and his team could backfire by creating the impression that Trump has something to hide.

Guy W. Farmer: The Wall Street Journal slams President Trump
Trump Jr. has said he's willing to testify under oath . "I also saw in those reports that Kislyak isn't that type". Kushner will meet Monday with the Senate Intelligence Committee and Tuesday with the House Intelligence Committee.

Health care vote: Pence breaks 50-50 tie
John McCain (R-Ariz.) was greeted with a bipartisan standing ovation when he entered the Senate chamber Tuesday. But details of the actual measure on which Senate Republicans will vote remained unknown Tuesday afternoon.